Thursday 6 December 2012

My Target audience's Profile

Requirements for a target audience Profile:
  • Age
  • Gender
  • Income level
  • Education
  • Tastes in film genres
  • Tastes in music
  • Class
















  •  Name: Ariánna Mala
  • Age: 20
  •  Gender: Female
  •  Income level:

Quite a large income, as she relies on her parents to pay for most of her expenses. She does, however, have a low paying part-time job as a waitress in the restaurant "Harvester." She works for two days a week at Harvesters. On Mondays and Wednesdays, she works from 5-10pm.

  • ·         Education:

      Ariánna is a student at King's College University. She is currently studying Gynaecology and The History of Medicine.
Every Tuesday, she volunteers at the Old People’s Home or helps out in the children’s ward in King’s College Hospital by serving the little children snacks or playing with them for a few hours.
On Fridays she has a work experience placement at King’s College Hospital from 9-4pm in the General Gynaecology Department, her goal is to get a part-time job in the Endocrine Gynaecology Department in order to boost her knowledge and develop some practical skills that will help her achieve her career prospect of being a Gynaecologists and help suffering women.
On Saturdays she dedicates her time to studying at the library (by herself or with friends) or socialising with her family and friends

  • ·         Taste in film genres: She enjoys film that “Capture reality, and because I am aware that it is an almost impossible achievement for any director, (no matter how good they are), I enjoy films that at least attempt to capture reality. No film as of yet has been able to do so, my view is that the reason this is so is because reality is too complex to be viewed in just a few hours. ” Ariánna also enjoys watching romantic films and comedies, as well as crime-dramas and action films. Particularly crime-dramas and action films; which she watches frequently. “I like crime-dramas because they challenge the mind and subconsciously force you to interact with the characters and the plot that you view. I like the ones in which you can identify with the main character or pretend to be the detective or even an outsider/onlooker, who does everything they can to solve the case before the detective does. I think the best crime-dramas are the ones that leave you at the edge of your seat and can maintain your attention (when you are the cinema watching them you don’t want to get up to go to the toilet, even though you desperately need to because each part is considered to be ‘getting to the good part’ by you and so you don’t want to miss a moment of the film).  Crime-dramas make you feel intelligent (if you were able to solve the case) and the more you watch the more you want to watch. Crime-dramas help you to develop your ability to empathise and make you feel like a child, because you are busy yelling at your TV (they are attention-grabbing), in order to direct the detective to the criminal or trying to warn the victim/s of their sad fate. Crime-dramas make you oblivious to how silly you look yelling at your TV; it is that intriguing and interesting. When you watch them in the cinema you have to keep yourself from verbally interacting with the characters you see (SO as not to disturb others around you), and when you are with your friends or a close family member, it is even more exciting and thrilling to watch :).” 
  •          Tastes in music: Gospel, R&B and Jazz. “I really like these genres of music because they capture the human emotions so well and when sung by a person with a beautiful voice it’s brilliant. Music is an important aspect of practically every human on earth, without it life would be dull and boring. I don’t even want to imagine a world without music; it plays a huge role in my life and my culture.” Ariánna plays the Piano and Saxophone at her church, every Sunday and is part of the choir, so music has a large impact in her life and has done from the age of 4, all the members of her family are “musically gifted :)”    
  • ·         Class:  Her mother is an Accountant and her father is a Speech Therapist.  They are a middle class family with a large amount of disposable income.

No comments:

Post a Comment