Completed Opening Sequence {IMPOSTER}

I did some last minute changes to our opening sequence, in regards to the soundtrack and exporting it to  Final Cut- I didn't like the static sound that we chose to integrate into our soundtrack so I removed it and replaced it with music that was more parallel to our clips. We had initially decided to use the sound effect of static because we wanted it to look like the broken effect we used made that sound, but the overall effect was reduced and I felt it would be better is it was not used in our opening sequence at all.

This is our Finalised Opening Sequence, with the clips and soundtrack completely edited together:

Evaluation Question: Preliminary Task and Full Product Comparison

Looking back at your Preliminary Task, what do you feel you have learnt in the progression from it to the full product?

Reflection on Prelim Evaluation:
In order to analyse my progression accurately, I looked back at my Prelim Evaluation. It helped me compare the development of my media skills over the course of my full production, after the creation of my preliminary task.

We decided that in order not to break the continuity, for example through a change in clothing, it would be best to film everything in one day.

We tried to adhere to every aspect of the Prelim task of using motion action, shot/reverse shot, continuity and the 180 degree rule. We believe it didn't work as well because our camera movements did sufficiently fulfill the tasks set.

Although, our filming was unsteady due to it being hand held videoing, however there are great film directors,(such as Danny Boyle director of Slumdog Millionaire),who do this it was not our intention and therefore we did not perform it well, so to improve in my coursework I will use a tripod in order to achieve smoother camera movements.

 We had individual roles that had been set previous to us undertaking our filming.  My role was directing, Lauryn’s was editing and the two boys Sonny and Conor were the actors.

In regards to editing we used iMovie and due to the rest of the team not being as knowledgeable as Lauryn on how to effectively use the editing programme, she initially took charge and when someone had any  ideas , it would be contribute to the group and if it was a good idea it was acted upon immediately.

I believe that our location deprived us from successfully showing a good shot/reverse shot because we were unable to film behind the boys properly because of the obstruction caused by the wall. What didn't work well as well was the fact that our location had a negative impact on our lighting which was not constant and varied depending on where the actors were- to improve a lighting dilemma in my course work I could edit my footage to for example be brighter, I could make it black and white so that if there is terrible lighting it would not be noticed as much or I can simply decide to change locations to a place that would provide better lighting, so I will try to adapt in order to produce the best filming possible.

Also we were inaccurate in assuming that our location would be quiet therefore helping reduce the occurrence of background noise- in actual fact we faced quite a bit of disruption and distraction from people passing to and fro our area. Consequently to improve my course-work, I will deter from making incorrect suppositions and instead be certain of what settings would be the most appropriate in helping me produce effective filming.

I have learnt that the production process requires a lot planning and construction of feasible ideas. I have also learnt that during the production process there can be problems and that if we encounter any we should take time out to find a solution instead of allowing the problems we face to stop us from producing our best. Also I have learnt how to direct and see the value of editing and the different form of editing techniques that are available. 

Our final film production followed the formats of:

• Pre-production
• Production
• Post-Production

Production from Esilva23

Pre Production:
During the creation of our film's opening sequence, we focused a lot more on the four micro elements (mise-en-scene, editing, sound and camera shots/angles/movements) than in the preliminary task. We continually tried to make the decisions that would enable our final production to be as realistic and engaging with our audience as possible-we wanted a unique creation and researched and planned multiple ways in fulfilling this desire.

In my Prelim Evaluation I stated that the production process requires a lot planning and “construction of feasible ideas.” So I was not surprised when it took a lot of hours of research and planning, as well as hard work to create our two minute final production compared to the few seconds our prelim task lasted for. As we were forming our ideas there were quite a few that we knew were not going to work (be feasible) at all, so we discarded them and found alternatives to the suggestions made that would work better. For example, when a member of our group suggested that we should film in an inconvenient location, we analysed the utopian and dystopian of filming at that particular location and when the dystopian surpassed the utopian it became a unanimous decision to look for alternative locations.

The location decision was a problem for us and when we encountered it we took time out to find a solution instead of allowing the problem to stop us from making further decisions, which during our prelim task would have required our teacher to intervene and make a decision on our behalf.

Unlike with our preliminary task, we had a lot of research and planning towards the final production of our film, as a result we could organise our thoughts and ideas easily and analyse the way current productions that are similar to ours presented their opening sequence to their audience and how they maintained interest amongst their audience through the use of enigma codes. The production schedule was one of the ways we organised our groups and and planned our filming formats...

Production Schedule by EnnySilva

Production:
When we were filming we attempted to use a tripod but we found that it was more of a hindrance to our filming than a benefit...so we decided to use hand held filming, even though we were aware that during the prelim task we used this format, and it did not work for our favour and made our filming look shaky. We decided that this could actually be advantageous for us because, through our filming we could make our production have a ‘home video’ effect, which helped to add to the realism of the characters (especially Sarah) and their situation.

This was because it made the images gritty and at times unclear and we had to make sure that the lighting was as good as possible because the camera needed enough lighting to make the images appear properly. On the other hand our filming location was not the best or most convenient so we did not use the camera accurately anyway. When we later used the camera, as we were aware of its at times gritty state; we used it to our advantage and made sure that when we were filming the dark scenes, there was minimal lighting which made the moving images of James appear more gritty, adding to the realism of the terrible situation and therefore highlighting the danger aspect of the situation and foreshadowing the occurrence of something horrific (Sarah facing physical abuse). When we were filming the happy scenes we made sure that there was plenty of light available and fortunately on the days we were filming the happy scene there was plenty of natural light available despite the autumn/ winter season that had arrived. The natural light helped make the images look a lot better and less amateurish and more like a real film production.

Screenshot from Prelim, in which the images are unclear due to the camera: this was not deliberate.

Screenshot from full production, in which image is unclear due to the camera and effects, such as radial blur-this was a deliberate action by Conor and I. We used the camera's gritty recording to our advantage, as it made the image more dark and unfocused.

Post Production:
We created juxtapositions between the happy scenes and the violent scenes. The setting of the happy scenes takes place outdoors, where others are around. The violent scenes, however, take place indoors to indicate that domestic violence is an issue that people are not aware of and is not exposed. By creating this juxtaposition we are representing what occurs in society, therefore giving an accurate representation.
Also domestic violence themed films portray the violence to take place in the presence of minimal numbers of people and are not so public (apart from “The Burning Bed” where the violent male attacked the female privately as well as publicly).
To subvert from other films with a similar theme to us we could have shown a public attack on Sarah by James, but due to us not wanting to cause offense and wanting to create enigma codes on the identities of the character being attacked as well as causing the violence; we decided to conform and in doing so created realism.

Evaluation Question: Technology

What have you learnt about technologies from the process of constructing this product?

I used iMovie to collate the images I got from Google images to help describe how I used technology, as well as what I have learnt from it.
This is the recording of my evaluation of each component of the technology I used- before, during and after my film production:


Transcript:

I used a wide range of technologies, during the process I took in creating my production and I have learnt so much about technologies from the process of constructing my film’s opening sequence.

My first contact was with the Mac computers, which I had previous knowledge on and contact with, so the task of turning on the Mac was relatively simple and navigation on this devise became easier as I used it more. Macs are really expensive so I was aware that with this expense comes great technology and a multitude of amazing software-I was not disappointed! Through the Mac I was able to access a wide range of technologies and sync them together.

 Next, I used Safari and Google Chrome, which are modified versions of internet explorer, and through these software’s a wide range of other technological opportunities arose.

Blogger would be a great example. I had to make a Google account to make blogger, but due to me previously having an account with them the blogger making process was not as tedious for me as it was for others. At first I was a bit apprehensive about using blogger and found it quite annoying, borderline exasperating and I continually complained about having to use it because for some odd reason it kept deleting all my work, it even changed the arrangements of my sentences and the colours I had changed some of them into. Despite these throwbacks I persevered on and tried to learn how to use the devise appropriately and effectively.

I guess I found it so hard because I did not even know how to use a blog, or even how they work- I thought that it was because I am a social recluse, who apparently does not come in contact with a wide range of technologies.
So I researched what a blog entailed and found out that a blog... according to imsglobal...

“A blog is sometimes referred to as an online personal journal.  It is a site designated for an individual to write about his/her daily experiences, to illicit thoughts and often allowing readers to offer their comments.  The term is a shortened form of “weblog”.  Authoring a blog, maintaining a blog or adding content to an existing blog is referred to as "blogging".  Individual articles on a blog are referred to as “blog posts”, “posts”, or “entries”, and the person who created the blog post is often called a “blogger.”

After I learnt this, it turned out that I began to enjoy using this devise-maybe that’s over exaggerating it a bit, since it still continued to do the things that frustrated me so much.

 However, I found that blogger was a really useful tool in helping me keep my work organised, neat and aesthetically pleasing (I made my blog really vibrant and unique by making it as colourful as possible). All these factors placed together made me really enjoy using blogger and I started appreciating its creation. Blogger helped me to embed videos, take pictures as well as upload pictures from multiple devices such as the Internet and my Phone (because I had downloaded the blogger app, which I later uninstalled because it showed my work in html and as a result difficult to read).

I used my phone to upload a picture unto Blogger, which I had taken from a screenshot on Whatsapp - a free messaging app on my phone- the picture provided evidence of me sending my target audience the link to my survey, which I had created through Survey Monkey. I also used my phone to contact my group members to find out their exact location and where I should meet them, after I arrived from getting the props I needed for our filming.

Survey Monkey is a free (although to get the upgrade “Pro Sign up” a fee is required) web survey development cloud company, that was founded in 1999 by Ryan Finley. Survey Monkey helped me to present my survey to my target audience in a professional and convenient way. It saved me having to print off lots of paper, because I could use the link to my survey, provided by the device, to send my survey to my targeted audience.

During the times that I was having trouble with blogger I used the Word Document to back up all my work so that if it tried to delete any of my work again I had it backed up on my Windows desktop computer at home and could easily replace the deleted work with little to no hassle. Also Word had “spellchecker” and suggestions of sentence fragmentations, which were really useful, because it reduced the amount of grammatical errors that could be formed when writing on a piece of paper.

 Furthermore I used PowerPoint to create my Poster Analysis of the movie “She’s the Man” (and many other documents), then I transferred my work from PowerPoint to Scribd.

To upload my PowerPoint work to Scribd I had to create a username and password. I thought Scribd was really useful because it enabled me embed my documents onto my blog, in order for me to present them in a more unique and visually creative way. It helped make my blogs look a lot more interesting and visually creative, which I really liked. I also transferred some of my word documents to Scribd. I did this because blogger could not show my chosen pictures accurately on the pages, but when I used Scribd it maintained my images and words and did not cause them to become disarrayed. 

Google’s search engine was a brilliant instrument in the creation of all my production aspects especially for my research and planning. It was a great resource that enabled me to access a variety of information and images with ease (I found images that depicted my characters traits through this search engine). However, it could be annoying because it sometimes provided irrelevant and at times unrelated search findings.

I also used my school email and later my Hotmail account to send my documents to myself (because my school email account had very limited storage and prevented me from sending anymore emails).

The emails enabled me to use my documents both at home and at school when I needed to, or if I wanted to make improvements to them at certain times. My Hotmail account was also later used to send Conor’s and I’s soundtrack, so that it could be downloaded and added to our production.

I also used a camera to take pictures, as we were having our production team meeting and during the demonstrating of the 180 degree rule. The camera was a really useful tool because it helped me show the examiner images of us working together as a group and as a class.

I also used a video camera to create my preliminary task; even though I had not had a large amount of experience using video cameras I knew the video camera we had to use were not the best. However we used it regardless and the gritty appearance that the camera showed was used to our advantage in the “violent” scenes.

I used wordle to create a mixture of words and present them in an appealing and artistic format.

On a number of occasions I used YouTube to upload videos that I had previously created on iMovie that enabled me to interact with the examiner and visually express to them our ideas, setbacks and plans.  I also used it to access a number of films that I analysed and many of which inspired the creation of my final production, for example the films “Provoked” and “The Burning Bed” which gave me insight on the best way to represent a sensitive issue as domestic violence. YouTube provided me with a wealth of films and title sequences (such as “The Girl with the Dragon Tattoo”), however it could be really distracting, especially when YouTube provided recommended videos based on videos they assume you will be interested in.

 I also uploaded our footage into iMovie where we separated the useful ones from the ones we wanted to neglect. This was useful fore when we transferred the useful footage to Final Cut Express, because we knew that the clips we had chosen where the useable ones and so we made a ‘rough cut’ with them. iMovie and Final Cut showed me the synergy ability within technology and the capability for them to work together to create a great end result(when used properly). In addition, iMovie was the technology I used to record the videos I later uploaded into YouTube, I found it very useful because it was easy to use and navigate around, as well as easy to share and import videos from a variety of sources; for example import from Final Cut my completed Film Production- which I analysed by comparing the codes and conventions and similarities with other films within the same genre as our film. iMovie was  also the device I used to record those that gave me constructive criticism and useful suggestions for the improvement of my production.

Garage Band is the software application that I used to format the soundtrack for my production, and it required a lot of patience and time to use this device. This was because Conor and I wanted our Production’s non-diegetic music, to be as synchronous to our images as possible.

We used Final Cut Express to put our chosen footage clips together, in order to create a rough cut of our overall production. We included a lot of jump cuts -for example whilst Sarah washed her hands we used jump cuts of her face and the blood and during the shots of the happy scenes. This was a highly effective decision because it helped create tension and further represent the angst of Sarah as she washed off the blood. Final Cut enabled us to use transitions (we mainly used Additive Dissolve) as well as multiple effects. I also used the voice over application within Final Cut to record the voice of the person I used as Sarah’s voice over, this made editing the voice over quicker and easier than recording on another device and then exporting to Final Cut Express, the variety made available by Final Cut was really great and many of its tools were useful to us.

LiveType was the software program developed by Apple inc. that we used to create our animated title sequence for our film.   We used drop shadows, glow, edited the opacity on the writing and added effects (on our production company logo “101 Productions”), as a result of using this device, our title sequence looked a lot more professional than using the fonts and font effects made available through Final Cut Express- this is because title sequence creations are what LiveType specialise in.

Slideshare is a Web 2.0 slide hosting service (similar to Scribd). I used it with David Gauntlett (the media theorist) in mind. In 2007 he formed a theory on Web 2.0, that it involves the media consumers to look and contribute to the Internet. Slideshare truly did enable me to contribute to the Internet and to upload my PowerPoint Presentation, and because it is a public service, it could be seen as me ‘contributing’ to the internet (although I was weary that people could possibly plagiarise my work, but if I wanted to make my work private, then I would have to pay)

Prezi is an online technology/ presentation tool that helped me to organise and share my character profile onto my blog, and the best thing about this tool was that it’s free and was also made my presentations of my characters a lot more interesting and enable the viewer of my prezi to interact with the visual information I provided.  Furthermore, I made my prezi presentation even more interesting by incorporating Adele’s music “Someone like you” which has a positive correlation between the lyric’s title and my version of my typical target audiences.

Previous to doing media, I had virtually no clue on many of the technologies I had started using and had not personally experienced or come across some of them at all.

My production has enabled me to branch out and diversify in terms of using a wide range of technologies and seeing the effectiveness and uniqueness of each device and how they can collaborate to create (if used accurately and with professionalism) amazing productions. I also had no idea that in my daily life I used and consumed so many technological devices, made available through the internet- which was a vital tool in the creation my media text.

So, I have learnt a lot about technology, and the important role it plays in the media, especially in terms of the creation of films; technology helped make the production process easier, although at times it could be tedious and annoying when it did not conform to my desires but I really appreciate the effect of technology on my work, because it made it look more professional and aesthetically pleasing than if I had written it all out for example.

Most of the technological tools I used were free and because of this my work has to be public- so the public can share my work. If I wanted the best services then I would have had to purchase the device, which can be really expensive-although they state that they are doing deals for the consumer. If I purchased all the free tools I used to create my media product, my finalised production would most likely be a lot more professional but the downside would be that it would require a lot of capital, which I currently do not have access to. From the production of my media product I have learnt that access to the best type of technology is really expensive and that big budget production can use these wide variety of technologies and a lot more, so that is one of the main reason why their final production is really good, professional, interesting and realistic.

Technology helped to keep my work safe as I rarely lost any work; if my work had been handwritten then it is likely that a number of it would be lost, rough or messy- with the wide range of technology devices available lost, rough and messy work was at a minimum.

Evaluation Question: Audience Attraction

How did you attract/address your audience?




Transcript:

We used blood to immediately indicate to our audience the genre of our film (the blood acted as a genre trope of our film's genre) which as we were editing developed from a psychological crime-drama into more of a psychological thriller with crime elements. The blood is a typical convention of a crime-drama as well as thriller-at times-so our inclusion of this prop enabled our audience to relate the blood they viewed to the genre we were representing.
At first I felt this would be overly complicated for our audience because our film's genre might not be understood as a result of its overly and diverse aspects.
On the other hand our hybrid genre enabled our audience to take a more polysemic approach to our text and helped to create a more active audience that interacts with the moving images within our film's production.

Our titles are simple with no effects so that we wouldn't derail our audience's attraction from the actions in the scenes they are watching. We also positioned some of the titles in unique positions, instead of the usual horizontal format, to express to our audience the detail and effort we put into the creation of our film and to show that every aspect of the film, including the titles have been thought of in great detail. As a result our audience were well informed on those that were involved in the production of the film they are viewing, without being too overwhelmed by the names of the main casts and crew. The simplicity of our titles highlights the maturity of our target audience, because they can be aware of the titles and withdraw its information and not need it to be presented in an ostentatious for their attention to be grabbed. The simplicity of our titles helped to produce a balance between grabbing our audience's attention without maintaining it for so long that they are distracted from the moving images.

There are a lot of flashes within our opening sequence in order to highlight and identify the important features within our clips to our audience. It was an effective way for us to categorise the main aspects and evoke a multitude of emotions within our audience, such as surprise when the main female character is briefly shown to them in subtle and minute pieces; from her profile, to her hands and then finally her face. The flashes were also a genre trope, as they assisted in guiding our audience to conclude the genres of our film- especially the thriller elements.

Furthermore, the flashes connote professionalism to our audience because it is a technique adapted by many established directors, such as Darren Aronofsky, director of Black Swan, a psychological thriller film.

We used extreme close ups of the female character's face before the flashbacks begin in order to create a personal relationship between the character and our audience. The camera movement of an extreme close up enabled the audience to clearly the painful expression of the female as she recalls her past relationship. As a result the audience can evoke empathy as they watch her and 'enter her mind' as they see what she sees-in essence our audience becomes our Sarah and the two merge into one. This aspect of empathy will be easier for our female audience than the male, as they can relate to her tears as she looks at herself in the mirror whilst crying. Our use of extreme close up established the uses and gratifications model of personal relationship, especially amongst the females. For the happy scenes it is likely that our male audience might be passive, whereas the females would be more alert and willing to deconstruct the text.

The happy scene has overt editing of black and white and the mise-en-scene connote romance, however we used the non-diegetic instrumental to create a juxtaposition between the action taking place in the shots and to highlight the hidden secrets and violence that actually takes place.
We also used jump cuts and an effect of a broken TV to symbolise Sarah and James' unsteady and damaged relationship. The interruption of the scenes caused by the TV effect shows the audience that the joy shown within the clips are an illusion and the soundtrack further identifies this.

The psychological element of our genre is made evident to our audience because, although the audience is Sarah and is connecting with her mentally, they are still able to see beyond the facade that is Sarah and James relationship, and the effects and music allow these thoughts to be formed within our audience.

There is a rapid change in the soundtrack, which becomes a lot more fast paced signify the transfer of Sarah's mind to reality. The fast pace of the music makes the voice over sound a lot more annoyed and angry and represents the brutality that Sarah has faced by disclosing her satirical attitude towards fairy-tale beliefs and fantasies.
The rhetorical question proposed by her made the audience think and question themselves on the truthfulness of her words.

The audience can deconstruct the infuriated tone in Sarah’s voice; due to her immediately answering the question she asked, therefore revealing her distaste of the ideologies that fairy tales produce, and sharing with the audience the disappointment that trust in the reality of fairy tales have brought her, Sarah is in effect advising the audience on the importance on realism and the negative impact false hope has on individuals. Sarah tone indicates that she is talking from experience and that she has been a victim of being a dreamer.
The result of this is mystery, because the audience now becomes intrigued and wonders the reason behind those words and the provocation for her stating them.

The voice over enables our audience to know more about the character they are viewing (Sarah) and gives her a chance to express herself to her audience.

We made the voice over synchronous to the images so that as she is talking the audience can understand what she is saying, but in order to maintain the enigma codes and hook our audience we made sure that the voice over had contrasts between her words and the images as well, so that the audience are left asking question that will make them continue to watch our film to get the answers- this is a convention of a crime drama that we adhered to.

An example of when we made our images parallel to our voice over was when, as Sarah stated “Prince Charming”, James appears and an active audience would review that, as a direct result of his costuming and use of low key lighting, James is not the stereotypical “Prince Charming” and is likely to be the exact opposite, this knowledge coupled with the cynicism in the voice over’s tone confirms the correctness of our audience’s judgment.

In addition the voice over conveys better depth, insight and meaning to the audience regarding the current functioning of Sarah’s mind. We introduced a voice over to act as an active agent, in order to provide a greater impact and understanding to the audience in a way that Sarah’s actions and our mise-en-scene alone could not provide.

The specific words within the voice over:
 “A Mimic…A Fraud…A Wannabe… An IMPOSTER” are separated from her other words so that the audience focus particularly on them and this separation highlights its importance to the audience. These words sum up the purpose of the voice over to the audience and induce feelings of interest within them as they want to find out the person who fits this description and why. 
In addition, the words are supposed to look like a female's handwriting ( represent Sarah's) and the effect of this on my audience is personal identification, because it is supposed to represent a letter format presented to the audience by Sarah- the writing, along with the voice over is Sarah telling the audience through direct address her story-the impact of this is to engage my audience. The voice over is supposed to be the beginning of a letter towards the audience, by Sarah about her situation and the opening sequence is the beginning of that letter.

We used a multitude of flashes, to make the images appear as if there was no “structure.”
The images fluctuate and alter between the happy scenes, violent scenes and winter scenes.

The effect this has on the audience is confusion, which is the desired impact we wanted when placing the clips together using faced paced editing in the form of jump cuts. We wanted to educe feelings and emotions of confusion within our audience because we wanted to expand on the psychological aspect of our production and make it easy for our audience to empathise with Sarah. We did this by enabling them to see her “mind’s eye” and the disarray her thoughts are in, as a result of her recollecting the past.

We wanted to take our audience on an “emotional roller-coaster” and ended the visible shots with a slap given through a Point of View (POV) shot to create shock amongst the audience and exclamations, as a result of not expecting such physical violence. The slap acted as a conclusion to the opening and revealed a snippet of the film’s main content and theme to the audience. The POV shot also guides our audience to produce yet again feelings of empathy towards the victim at the receiving end of the abuse and anger towards the perpetrator of the pain.

Memories are what make a person who they are. The fact that we have shown the audience Sarah’s memories, especially the ones she tries to suppress help create a personal relationship and identity between her and our audience.

The impact our opening sequence would have on our audience would be a large one because empathy is an emotion that we have tried to provoke in numerous ways within them. We have tried to involve our audience in the scenes that they view as much as possible and provided opportunities for them to be the main character. Due to the main character being a female it is likely that our female audience would be able to relate to her more than those of the opposite sex.

I also received verbal feedback from two of my possible target audiences, they are both discussing their initial response to my film production and the impact it had on them. Both felt  they were addressed well and deconstructed a number of key aspects within our production, but they also felt that there were parts within our opening sequence that we could have improved to create more of an engagement with them.

Evaluation Question: Audience Profile

Who would be the audience for your media product?

There has not been a significant change in my suggested target audience from my research and planning; older females (such as Arianna) are still my dominant target audience. The reason why my target audience has not changed is because I used the results and findings from my questionnaire, created on survey monkey  to determine as well as influence the decisions that I made during the filming and editing of my film.

I used the results from my Questionnaire, to analyse and  to influence the direction of our production process and the ways in which we presented our opening sequence to our audience. 
From my findings, the age of our target audience were 16 and over, this is because they were the majority age group that answered my questionnaire. 

Questionnaire:

Due to the fact that most of my answers were from females I was aware that the rest of my questionnaires were influenced by their perspectives.

From my questionnaire results regarding this question I found out that a large proportion of my target audience were within the age brackets of,16-20 year olds. 

Their later responses to my questions were influenced by the mentality of females between these age brackets, which indicated to me, what they wanted and expected in a film, similar to our genre, in order for the film to attract them; because we adhered to their suggestions, we knew that they would most likely be attracted to our production.

These answers led me to produce my target audience profile and led me to know previous to my filming and editing the type of audience I wanted to aim my media product at.

My Target Audience Profile:

•  Name: Ariánna Mala
• Age: 20
•  Gender: Female
•  Income level:

Quite a large income, as she relies on her parents to pay for most of her expenses. She does, however, have a low paying part-time job as a waitress in the restaurant "Harvester." She works for two days a week at Harvesters. On Mondays and Wednesdays, she works from 5-10pm.

• ·         Education:

      Ariánna is a student at King's College University. She is currently studying Gynaecology and The History of Medicine.

Every Tuesday, she volunteers at the Old People’s Home or helps out in the children’s ward in King’s College Hospital by serving the little children snacks or playing with them for a few hours.

On Fridays she has a work experience placement at King’s College Hospital from 9-4pm in the General Gynaecology Department, her goal is to get a part-time job in the Endocrine Gynaecology Department in order to boost her knowledge and develop some practical skills that will help her achieve her career prospect of being a Gynaecologists and help suffering women.

On Saturdays she dedicates her time to studying at the library (by herself or with friends) or socialising with her family and friends

• ·         Taste in film genres: She enjoys film that “Capture reality, and because I am aware that it is an almost impossible achievement for any director, (no matter how good they are), I enjoy films that at least attempt to capture reality. No film as of yet has been able to do so, my view is that the reason this is so is because reality is too complex to be viewed in just a few hours. ” Ariánna also enjoys watching romantic films and comedies, as well as crime-dramas and action films. Particularly crime-dramas and action films; which she watches frequently. “I like crime-dramas because they challenge the mind and subconsciously force you to interact with the characters and the plot that you view. I like the ones in which you can identify with the main character or pretend to be the detective or even an outsider/onlooker, who does everything they can to solve the case before the detective does. I think the best crime-dramas are the ones that leave you at the edge of your seat and can maintain your attention (when you are the cinema watching them you don’t want to get up to go to the toilet, even though you desperately need to because each part is considered to be ‘getting to the good part’ by you and so you don’t want to miss a moment of the film).  Crime-dramas make you feel intelligent (if you were able to solve the case) and the more you watch the more you want to watch. Crime-dramas help you to develop your ability to empathise and make you feel like a child, because you are busy yelling at your TV (they are attention-grabbing), in order to direct the detective to the criminal or trying to warn the victim/s of their sad fate. Crime-dramas make you oblivious to how silly you look yelling at your TV; it is that intriguing and interesting. When you watch them in the cinema you have to keep yourself from verbally interacting with the characters you see (SO as not to disturb others around you), and when you are with your friends or a close family member, it is even more exciting and thrilling to watch :).” 
•          Tastes in music: Gospel, R&B and Jazz. “I really like these genres of music because they capture the human emotions so well and when sung by a person with a beautiful voice it’s brilliant. Music is an important aspect of practically every human on earth, without it life would be dull and boring. I don’t even want to imagine a world without music; it plays a huge role in my life and my culture.” Ariánna plays the Piano and Saxophone at her church, every Sunday and is part of the choir, so music has a large impact in her life and has done from the age of 4, all the members of her family are “musically gifted :)”    
• ·         Class:  Her mother is an Accountant and her father is a Speech Therapist.  They are a middle class family with a large amount of disposable income.

 This is because the research I conducted regarding the gender more prone to domestic abuse revealed that; research by Women’s Aid, shows that over two women per week are killed by current or ex-partners and that domestic violence accounts for between 16% and one quarter of all recorded violent crime. "Women comprised of 89% of all those who had experienced 4 or more incidents of domestic violence"- due to these statistics it is likely that women would be more likely to relate to my main character who is a female. Also, because we made sure not to include images that would not cause offense or mock those who are victims or have been victims of abuse, we have widened our female target audience. 


The main difference in my target audience's profiles is that now I think that it would appeal to a wider range of audiences from different backgrounds and cultures, because of our central theme of domestic violence.
Domestic violence is an issue, faced by mostly women, and can occur regardless of a person’s background or social standing within society.
When it comes to abuse there is no barrier and that is why when it comes to my target audience there is no specifics- especially in terms of ethnicity or social class.

I created a prezi presentation that describes the wide range of the typical audience, for my media text:
It covers most of  the ethnic groups in society, because I want to show that most ethnic groups would be represented in my overall production and therefore indicate to my potential audience the diversity and true representation of my film's characters to my audience.

When making a decision on the specific and legal rating that my film should be because of its content, I researched the findings of Film rating experts BBFC. I compared my film to the specifications required for that rating and came up with a conclusion on the age of my audience.

Bbfc Rating Criteria by EnnySilva

From prior knowledge I knew that because of the issue of domestic violence we represented in our film, the rating would most likely range between a 12 and 15. As I delved further into the BBFC Studies I came to the decision that my film would be best rated at 15.

Our opening sequence requires a lot of engagement from our audience and requires an active audience who fits the profile of theorist Blumler and Katz and not the Hypodermic Syringe model (a passive audience). Those that are 15 years and over tend to be more mature and therefore mentally capable to understand the text we have shown them and analyse our opening sequence with interest and understanding.

Film rating from Esilva23

Ratings Information provided by:
http://www.bbfc.co.uk/what-classification/

Evaluation Question: Distribution

What kind of media institution might distribute your media product and why?

Evaluation question distribution from Esilva23

After further research I realised that a major distribution company,  such as Warner Bros would not be the best company for our British Film Production because they work according to Richard Dyer's "star theory." A trend amongst this company's media products is the amount of 'high profile' cast and crews that they venture for- we are an upcoming and unknown company and it is highly likely that we would not appeal to them. 
As a result, an independent company such as Film 4 would be a better media institution to distribute our media product. The main reason for this is because Film 4 has an advert on their website that is aimed at film productions such as ours,  as they seek out upcoming Film producer, writers and directors to work for them. Furthermore Film 4 is a British based company and could help us 'break' into the British market, and reach the British audience. 

A possible distribution technique that Film 4 could do for us is put our trailer on the Women's Aid website, and not just YouTube, this would be an action of synergy; as it would help us promote our film as well as the issue of domestic abuse.

I noticed that digital technology had a major impact on both the production companies I researched because it influenced the companies marketing and distribution decisions. 

There were both utopian and dystopian impacts as a result, and the main utopian impact was the production company’s ability to reach a wider target audience, particularly for the major distribution company such as “Warner Bros.” 

They used technology in the forms of social networking sites and online competitions to create intrigue and interest in their media product as well as involvement by the audience. This enabled them to engage the audience previous to the release and create interest regarding the “Final Product.” These engagements could be viewed to create personal relationships, according the uses and gratifications theory because the audience was able to interact in numerous amounts of ways with the media product on different technological formats, through, for example, the use of viral marketing.

Evaluation Question: Social Representation

How does your media product represent particular social groups?

OUR OPENING SEQUENCE REPRESENTED PARTICULAR SOCIAL GROUPS IN A VARIETY OF WAYS, IN REGARDS TO ETHNICITY, AGE AND GENDER ESPECIALLY...

Social Representation by EnnySilva