Evaluation question distribution from Esilva23
After further research I realised that a major distribution company, such as Warner Bros would not be the best company for our British Film Production because they work according to Richard Dyer's "star theory." A trend amongst this company's media products is the amount of 'high profile' cast and crews that they venture for- we are an upcoming and unknown company and it is highly likely that we would not appeal to them.
As a result, an independent company such as Film 4 would be a better media institution to distribute our media product. The main reason for this is because Film 4 has an advert on their website that is aimed at film productions such as ours, as they seek out upcoming Film producer, writers and directors to work for them. Furthermore Film 4 is a British based company and could help us 'break' into the British market, and reach the British audience.
A possible distribution technique that Film 4 could do for us is put our trailer on the Women's Aid website, and not just YouTube, this would be an action of synergy; as it would help us promote our film as well as the issue of domestic abuse.
After further research I realised that a major distribution company, such as Warner Bros would not be the best company for our British Film Production because they work according to Richard Dyer's "star theory." A trend amongst this company's media products is the amount of 'high profile' cast and crews that they venture for- we are an upcoming and unknown company and it is highly likely that we would not appeal to them.
As a result, an independent company such as Film 4 would be a better media institution to distribute our media product. The main reason for this is because Film 4 has an advert on their website that is aimed at film productions such as ours, as they seek out upcoming Film producer, writers and directors to work for them. Furthermore Film 4 is a British based company and could help us 'break' into the British market, and reach the British audience.
A possible distribution technique that Film 4 could do for us is put our trailer on the Women's Aid website, and not just YouTube, this would be an action of synergy; as it would help us promote our film as well as the issue of domestic abuse.
I noticed that digital technology had a major impact on both the production companies I researched because it influenced the companies marketing
and distribution decisions.
There were both utopian and dystopian impacts as a
result, and the main utopian impact was the production company’s ability to
reach a wider target audience, particularly for the major distribution company
such as “Warner Bros.”
They used
technology in the forms of social networking sites and online competitions to create
intrigue and interest in their media product as well as involvement by the
audience. This enabled them to engage the audience previous to the release and create interest regarding the “Final Product.” These engagements could be viewed to create
personal relationships, according the uses and gratifications theory because
the audience was able to interact in numerous amounts of ways with the media
product on different technological formats, through, for example, the use of viral marketing.
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